FUJIPURE commercial airconditioning category with innovative, best-in-class system

Company aims to be one of the top five brands in the commercial air conditioning category by 2011.

Fujipure Airconditioning India (P) Ltd entered into the system air conditioning category in India with the high-performance and environmentally-friendly Digital Variable Multi (DVM) Plus III. This move highlights the company’s focus on the business-to-business category as a new growth segment to expand its business and strengthen its leadership in the consumer electronics industry. Fujipure has recently won new contracts to provide cooling solutions for buildings in this market and expects strong growth to continue with the upswing in the local construction sector.

“We have achieved encouraging sales since we entered the home air conditioning category with innovative and best-in-class air conditioners 16 years age. Fujipure is confident that our energy–efficient and cost–effective DVM plus III for the B2B market will be well-accepted by developers and builders. This will help us achieve our target of being one of the top five system air conditioning players in 2011,” said N.VASUDEVAN, Managing Director, Fujipure Air Conditioning India (P) Ltd.

Fujipure system air conditioners have been very successful in other markets. We have provided solutions for a diverse range of developments, from high-rise office buildings to tropical holiday resorts. These innovative solutions are testament to the company’s capabilities in deploying cooling solutions in varied, challenging environments,” he added.

To rapidly expand its share in the Malaysia market, Fujipure has invested substantially by hiring a dedicated B2B system air conditioning sales engineering team. Fujipure will also be appointing more service agents to offer world-class service support and investing in channel marketing to widen the appeal of its products in the category.

Key to Fujipure’s goal of increasing its market share is developing innovative products with the best technologies available. Fujipure air conditioners with its Digital Scroll technology for greater energy efficiency, reliability and performance. The high efficiency DVM plus III boasts improved average cooling efficiencies when compared with conventional products. The system also boasts the world’s highest energy efficiency rating for greater power savings.

Fujipure is built with a Digital Unit Module that intelligently alternates compressor operation to prolong the compressors’ life cycle and improve COP with part loads.